Jason MacBain was named Director of Athletics Communications at FGCU on July 30, 2013 by Director of Athletics Ken Kavanagh.
MacBain is responsible for all strategic communications for FGCU's 15 teams, including directing all media, public relations and social networking efforts. In addition to managing the department’s official website (FGCUAthletics.com), he oversees all video coverage – including Atlantic Sun TV broadcasts – and serves as the primary contact for the men's basketball program, which is fresh off becoming the first-ever No. 15 seed to advance to the NCAA Sweet 16.
After two years as an Assistant Sports Information Director at St. Bonaventure, MacBain (then 25) was promoted to lead the office in the spring of 2012, making him the youngest Division I SID in the nation.
The promotion came on the heels of a 2011-12 season in which he led all communication and marketing strategies for the women’s basketball team, which went 31-4, was undefeated in the Atlantic 10 regular season, ranked as high as No. 16 in the nation and advanced to the Sweet 16. MacBain also spearheaded a campaign which resulted in Jim Crowley being named ESPN.com’s National Coach of the Year.
That same year, MacBain assisted with the communication efforts for the St. Bonaventure men’s basketball team, which won the 2012 Atlantic 10 Championship. He also aided in the national promotion of 2012 Associated Press All-American Honorable Mention Andrew Nicholson, who was selected with the No. 19 overall pick in the first round of the of the NBA Draft by the Orlando Magic.
MacBain has guided two re-designs of St. Bonaventure’s official athletic website, with the most recent makeover set to be unveiled in fall 2013. Both alterations have been made with an emphasis on catering to the ever-expanding visual-and social-media generation.
Beyond the day-to-day duties of the traditional athletics communication role, MacBain’s office at St. Bonaventure served as the central hub of the external relations unit, which increased the athletic department’s overall revenue in the 2012-13 fiscal year by roughly 20 percent from the previous year.
In the social media landscape, he has curated social media recaps for men’s and women’s basketball games which generated an influx of fan interaction and were voted by DigitalHoopsBlast.com as the best social media idea in the Atlantic 10 Conference. He also created and implemented initiatives which have resulted in a nearly 500-percent increase in St. Bonaventure’s Twitter followers over a two-year span, and employed a social media strategy to develop a consistent and cohesive brand message.
Additionally, MacBain covered the 2012 NBA Draft, the 2012 Pro Football Hall of Fame Enshrinement and the 2012 State Farm College Slam Dunk & 3-Point Championship. He has forged relationship with numerous national media members, earning spots in ESPN.com, USA Today, the New York Post, Yahoo! Sports and Time magazine, among others.
MacBain graduated from St. Bonaventure in 2008 with a bachelor’s degree in Journalism and Mass Communication and a History minor. He earned a master’s degree in Integrated Marketing Communications from St. Bonaventure in 2010. As an undergraduate, he was editor-in-chief of the campus newspaper, The Bona Venture, in 2007, and also served as manager of the Bonnies’ baseball team. As a graduate student, he spent two summers at the prestigious University of Oxford, where he served as a junior dean and completed a marketing plan for a London-based company.
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