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FGCU Hires MacBain as Director of Athletics Communications
DUNK CITY, Fla. - Jason MacBain (@JaBain), who has spent the past three years at St. Bonaventure University, has been named the Director of Athletics Communications at FGCU, Director of Athletics Ken Kavanagh announced Tuesday.
MacBain will be responsible for all strategic communications for FGCU’s 15 teams, including directing all media, public relations and social networking efforts. In addition to managing the department’s official website (FGCUAthletics.com), he will oversee all video coverage – including Atlantic Sun TV broadcasts – and serve as the primary contact for the men’s basketball program, which is fresh off becoming the first-ever No. 15 seed to advance to the NCAA Sweet 16.
“We are excited to have Jason joining our FGCU Athletics Family,” said Kavanagh, who represented the south region as one of four Under Armour Division I-AAA Athletics Director of the Year honorees this past June. “Amidst a very strong field of candidates, he separated himself by continually exuding a passion for and acute appreciation of what we need at this important juncture of our total program. Combined with his quality overall experiences at St. Bonaventure and with the A-10 Conference media, we look forward to him building upon the terrific foundation that has been laid by his predecessor Patrick Pierson’s leadership and significant contributions”.
"I'm extremely excited about having the opportunity to join the FGCU family. My time at St. Bonaventure has not only been fantastic, but has prepared me well for this next step in my career,” said MacBain, who will lead an FGCU Athletic Communications office that has covered a combined 30 A-Sun regular season, A-Sun postseason and Coastal Collegiate Swimming Association (CCSA) championships in the program’s first six years in Division I.
“I'd like to thank everyone at St. Bonaventure who worked with me the past three years and also everyone at FGCU who has already welcomed me with open arms. I'm looking forward to building upon the success that Pat and his previous staff established.”
After two years as an Assistant Sports Information Director at St. Bonaventure, MacBain (now 26) was promoted to lead the office in the spring of 2012, making him the youngest Division I SID in the nation.
The promotion came on the heels of a 2011-12 season in which he led all communication and marketing strategies for the women’s basketball team, which went 31-4, was undefeated in the Atlantic 10 regular season, ranked as high as No. 16 in the nation and advanced to the Sweet 16. MacBain also spearheaded a campaign which resulted in Jim Crowley being named ESPN.com’s National Coach of the Year.
That same year, MacBain assisted with the communication efforts for the St. Bonaventure men’s basketball team, which won the 2012 Atlantic 10 Championship. He also aided in the national promotion of 2012 Associated Press All-American Honorable Mention Andrew Nicholson, who was selected with the No. 19 overall pick in the first round of the of the NBA Draft by the Orlando Magic.
MacBain has guided two re-designs of GoBonnies.com, St. Bonaventure’s official athletic website, with the most recent makeover set to be unveiled in the coming weeks. Both alterations have been made with an emphasis on catering to the ever-expanding visual-and social-media generation. In the past year, GoBonnies.com has had nearly 90 million hits, including more than two million unique visitors and the six highest-trafficked months all-time.
Beyond the day-to-day duties of the traditional athletics communication role, MacBain’s office at St. Bonaventure served as the central hub of the external relations unit, which increased the athletic department’s overall revenue in the 2012-13 fiscal year by roughly 20 percent from the previous year.
In the social media landscape, he has curated social media recaps for men’s and women’s basketball games which generated an influx of fan interaction and were voted by DigitalHoopsBlast.com as the best social media idea in the Atlantic 10 Conference. He also created and implemented initiatives which have resulted in a nearly 500-percent increase in @Go_Bonnies Twitter followers over a two-year span, and employed a social media strategy to develop a consistent and cohesive brand message.
Additionally, MacBain covered the 2012 NBA Draft, the 2012 Pro Football Hall of Fame Enshrinement and the 2012 State Farm College Slam Dunk & 3-Point Championship. He has forged relationship with numerous national media members, earning spots in ESPN.com, USA Today, the New York Post, Yahoo! Sports and Time magazine, among others.
MacBain graduated from St. Bonaventure in 2008 with a bachelor’s degree in Journalism and Mass Communication and a History minor. He earned a master’s degree in Integrated Marketing Communications from St. Bonaventure in 2010. As an undergraduate, he was editor-in-chief of the campus newspaper, The Bona Venture, in 2007, and also served as manager of the Bonnies’ baseball team. As a graduate student, he spent two summers at the prestigious University of Oxford, where he served as a junior dean and completed a marketing plan for a London-based company.